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# Why the name "Breakaway?
- URL: https://explore.breakawaymatcha.com/why-breakaway/
- Published: 2019-09-17T18:59:00.000Z
- Updated: 2026-02-19T09:18:59.000Z
- Author: Eric Gower
- Tags: General Matcha Questions, FAQ, #shopify-import, #Import 2026-02-19 02:04

It started with Eric’s second cookbook, “The Breakaway Japanese Kitchen,” a book that focused on Japanese ingredients but “broke away” from canonical approaches. Breakaway Matcha departs from the traditional world of matcha with a focus on extreme quality and a commitment to a daily and mindful enjoyment of this astoundingly beautiful drink, typically prepared with water only.