Eric Gower

232 Posts

Posts by Eric Gower

How to transfer your matcha Tutorials

How to transfer your matcha

The super-easy way to transfer your matcha from our sealed bags into glass (where matcha is happiest).

Coldbrew Tutorial Tutorials

Coldbrew Tutorial

You can prepare beautiful Coldbrew Matcha in about 20 seconds, or even less once you've made a few.

Hyperpremium Tutorial Tutorials

Hyperpremium Tutorial

Though it might appear complicated at first glance, trust us: it's way easier to make the perfect tumbler of matcha than it is to make good coffee!

Orders / Shipping / Ecommerce

Do you ship globally?

Yes, we offer USPS First Class International, DHL Worldwide, and UPS. Contact us at hello@breakawaymatcha.com for more info.

Orders / Shipping / Ecommerce

Do you offer free shipping and returns?

Yes we offer free shipping to US addresses! We try to eliminate all barriers to enjoying this gorgeous matcha.

General Matcha Questions

Free samples?

Alas, no. We do however have 4g “flights” of matcha here, so that you can taste all of our matcha without much of a commitment.

General Matcha Questions

What’s your recommended daily intake? Is there such a thing as too much matcha?

Most people can tolerate, and indeed thrive on, 2 to 3 servings per day, with “serving” referring to a gram of matcha. A three-gram drink would thus be considered three servings. Eric typically has between 5 and 10g daily, and many of our customers do as many as 15-20g per

General Matcha Questions

Why the name "Breakaway?

It started with Eric’s second cookbook, “The Breakaway Japanese Kitchen,” a book that focused on Japanese ingredients but “broke away” from canonical approaches. Breakaway Matcha departs from the traditional world of matcha with a focus on extreme quality and a commitment to a daily and mindful enjoyment of this

General Matcha Questions

Is "ceremonial" matcha somehow better? Is it even real?

This term has lost most of its meaning. Because there is no governing body of any type that monitors/controls what can be labeled ceremonial, anyone can -- and does -- use this moniker to connote quality, even though much of the “ceremonial” matcha on the marketplace is in fact

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