Eric Gower

232 Posts

Posts by Eric Gower

General Matcha Questions

What’s so special about your matcha? Why is it more expensive than matcha in the supermarket or Amazon?

Well … Eric’s long tenure in Japan resulted in some special relationships with some pretty obsessed farmers and processors who are driven primarily by the pursuit of excellence. Some are 25th-generation, same family, same land, same teas. None of the processes are scalable, and all are limited production. The teas

General Matcha Questions

Do I really need to refrigerate my matcha? How long can it sit out, unrefrigerated?

Yes, you should refrigerate your matcha. It will keep it vibrant for much, much longer. It can, however, sit out, at room temp, for a week or even two, as long as it's in a sealed container. The default storage, however, should be cold.

General Matcha Questions

If I’m just making a smoothie, does it matter which matcha I use?

You should use a culinary matcha for smoothies; the large number of ingredients means that you won’t be able to taste the difference, and the nutritional profile is similar … might as well use the less-expensive matcha.

General Matcha Questions

Is there much scientific/medical research being done on matcha?

Oh good lord yes! Check out our Research Database -- to our knowledge, it’s the only place on the entire internet with matcha/green tea specific links to clinical studies.

General Matcha Questions

I’ve heard you make an “enhanced” matcha -- what is that?

https://breakawaymatcha.com/journal/enhanced-matcha-anyone/

General Matcha Questions

What’s the difference between “thick” and “thin” matcha?

https://breakawaymatcha.com/thick-or-thin-matcha/

General Matcha Questions

Can I make a “bulletproof” matcha?

Yes! The classic Dave Asprey bulletproof coffee uses a refined MCT oil called Brain Octane, plus grass-fed butter, and sometimes things like collagen powder and glutathione are added. You can simply use matcha instead of coffee. We like preparing a version that we call “enhanced” matcha.”

General Matcha Questions

Is adding milk to matcha a bad idea?

Well, it depends. If you’re drinking matcha for the health benefits, it’s definitely a bad idea. What happens is that the caseins in milk “stick” to the polyphenols in matcha, and make them bio-unavailable (ie they get peed out instead of absorbed by the body). But if you’

Join 1k+ Readers —
Get Premium Stories and Insights

Get our best stories, insights, and trending topics delivered straight to your inbox. Join thousands of readers who never miss what matters.