We talk with a lot of people who enjoy matcha in a variety of ways. Almost everyone is in one of these four groups. 1) The "just give me the nutrition, please" people.These are people who most concerned about getting all the nutritional goodies that matcha offers (to read more about matcha's ma
Hate matcha? You're being rational.Many of us have had the experience of wanting to like matcha, but upon actual encounter are left with a sad, disappointed, and even mildly disgusted feeling. It's not your fault -- it's the matcha's. It started out bad, and never had a chance. Wherever it came from
Matcha, like many things we put inside our bodies, has a taste spectrum. Some of it tastes sublime, and some of it is disgusting to the point of being unpotable. And there's everything in between.I think many of you know what bad matcha tastes like. As my daughter Daphne once memorably described it
As many of you know, a few years back we compiled a large (and growing) database of links to medical and clinical studies on the effects matcha and green tea have on human health.The reason we built it is that no such database existed, as far as we could tell (if anyone can point me otherwise, [...]
I do get the pleasures of sweet milky drinks in general, and sweet milky matcha drinks in particular. Matcha plays well with dairy and sugar; there's something that just hits the pleasure centers, so it's easy to understand why sweetened milky matcha drinks are so popular.Another reason sweet milky
There's so much matcha out there, it's crazy. If you don't get it and don't like matcha, you are being very rational, given that most of the matcha flooding the markets and Amazon is of such low quality it's even hard to call it matcha at all; it's more like ground up bad green tea [...]
Yes, fashion models drink matcha before fashion shows in New York. Matcha is indeed currently the "it" drink among fashionistas the world over. How did this happen?! Worldwide, the beauty industry now bursts with green tea-influenced beauty lotions, creams, and facial masks, and even — for the trul
Conviction in a particular belief -- being confident -- is in all likelihood the oldest medicine known to man. This confidence in our belief, whatever it is, might be earned through many years of hard work, or it may be more spontaneous. Either way, confidence -- often obtained through a story we te
While there are certainly right and wrong ways to make matcha, there is no right or wrong way to consume that matcha once it’s made. Some folks down it like a shot of whiskey and others sip it slowly. Some drink it as a part of a structured morning routine and others whip up a bowl whenever they fee
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