Eric Gower

232 Posts

Posts by Eric Gower

General Matcha Questions

What’s the difference between good matcha and bad matcha?

https://breakawaymatcha.com/good-matcha-bad-matcha/

General Matcha Questions

What’s the typical shelf life?

We’ve done 1, 2, 3, and 4-year experiments with leaving matcha alone, in glass, in freezers, and tasting it at yearly intervals. Matcha stored properly like this lasts far longer than you’d expect -- a minimum of two years, but really it’s more like four. That said,

General Matcha Questions

How much caffeine does it have?

About 25mg per gram (a rounded half-teaspoon) of matcha. By comparison, a cup of brewed coffee from Starbucks has about 150mg. So roughly a sixth of a cup of coffee. If you make a thicker 2g cup (rounded teaspoon) of matcha, it’s still only about a third as much

General Matcha Questions

Why is your matcha so expensive?

Mainly because the farmers and processors care so much; their processes take longer, require more steps, and are just harder. They’re pretty obsessed with producing Japan’s tastiest and healthiest matcha, and we don’t mind paying them well for the extraordinary product they produce. Rarity comes into it

General Matcha Questions

Where does your matcha come from?

Japan. Most of it comes from specific microterroirs in Uji, just outside Kyoto, but we do offer several matcha from Kagoshima and Nishio as well.

General Matcha Questions

How many times do you harvest per year?

Just once. Most matcha purveyors do 2, 3, and even more harvests annually. The first one is the best.

General Matcha Questions

Is there anyone who *shouldn’t* drink matcha?

People who can’t tolerate any caffeine at all shouldn’t have matcha, even though it’s very lightly caffeinated (25mg caffeine per gram of matcha)

General Matcha Questions

Do I need to be concerned about radiation or lead?

No. We’ve tested for cesium and other radiation every year since the 2011 Fukushima accident, and we’re clear. We’ve also tested (third party) for lead and other heavy metals. None of have been detected.

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