Eric Gower

209 Posts

Posts by Eric Gower

On Making Ultrathick Matcha Journal

On Making Ultrathick Matcha

The thicker you make matcha, the more intense the inherent flavors and qualities of that tea become. So if you're using  truly excellent tea, making it in the ultrathick style can be a sublime experience; there is nothing on earth quite like this warm, viscous, brothy, vegetal concoction. This is es

Moments of Matcha-Inspired Joy Journal

Moments of Matcha-Inspired Joy

Can joy be consciously and reliably summoned, almost at will? What if it turned out that feeling joy on a regular basis strengthens the immune system? Would that be a reason to try to cultivate it daily? What if joy also was key to developing healthy relationships with people? Does it boost fortitud

The Five Minute Timed Meditation Journal

The Five Minute Timed Meditation

I've had a long personal history with the practice of meditation. The very first efforts were self-guided attempts in my early teens, spurred on by my rapt readings (for better or worse!) of people like Jack Kerouac, Tom Wolfe, Henry Miller, Kurt Vonegut, and many more. Just a formal closing of the

Leonard Koren, Wabi-Sabi, and Enhancing Cognition Journal

Leonard Koren, Wabi-Sabi, and Enhancing Cognition

When Daphne was a toddler, she loved to scream, DAPHNE WABI-SABI GOWER!! and laugh herself into a frenzy on the floor. I think I must have been re-reading Leonard Koren’s magnificent book, Wabi-Sabi for Artists, Designers, Poets, and Philosophers, for the umpteenth time during her toddlerhood. Now s

How To Blind Taste Matcha Journal

How To Blind Taste Matcha

Matcha is one of those beverages that invites lingering of all sorts. If it’s good, the taste lingers on the palate for 30, 60, even 120 seconds and beyond. The longer the finish, the better the quality. But matcha also invites a less-literal lingering. It’s almost impossible to be in a rush when yo

Meet Master Ceramicist Tom Decker Journal

Meet Master Ceramicist Tom Decker

It’s no secret that we–like many of you–adore really I was interviewed by the wonderful folks from Tea People about matcha. As part of the same podcast they also interviewed Tom Decker, a Berkeley-based ceramicist, ceramics instructor, and tea lover, who said a lot of interesting and, to me, deeply

Why Do We Call Our Matcha Blends “Blends?” Journal

Why Do We Call Our Matcha Blends “Blends?”

A number of people have recently asked me why we refer to our matcha as “blends.” What, exactly, is blended? First, there is nothing in any of our matcha except matcha green tea. No fillers, no sweeteners, no additives of any kind. It’s 100 percent green tea, and nothing else. So what’s blended? We

Can I Travel With Matcha? Journal

Can I Travel With Matcha?

Throughout this website, in our packaging, and in our written and spoken communications, we stress that matcha must be refrigerated. Nothing has changed there; matcha most definitely must be refrigerated. By over-emphasizing how important it is to keep your matcha very cold, we hammer home the point

Caffeine: Can I Drink Matcha During Pregnancy? Journal

Caffeine: Can I Drink Matcha During Pregnancy?

We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nantucket, Massachusetts, puts it this way: “There’s been a shift in paradigm, where we don’t go on conventional wisdom and practice evidence-based medicine. And the overwhelming evidence does not support m

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