Eric Gower

231 Posts

Posts by Eric Gower

Profiles of Hardcore Matcha Drinkers–Dave “Yeah Dave” Romanelli Journal

Profiles of Hardcore Matcha Drinkers–Dave “Yeah Dave” Romanelli

It’s a complete pleasure to introduce the inimitable Dave Romanelli as a hardcore matcha drinker. Dave’s energy is utterly boundless and utterly contagious. He has helped thousands of people educate themselves on the wonders of yoga and the awakened life. He has no problem teaching classes with titl

The Triple Matcha Shot, Gateway to All Good Things Journal

The Triple Matcha Shot, Gateway to All Good Things

Happy new year to all matcha fans (and to everyone else, for that matter). There’s something special about the first week of the year — the holiday madness has ebbed and we get back to work, but thoughts toward the possibilities of the new year flit about. It’s a time to THINK BIG, to really [...]

Profiles of Hardcore Matcha Drinkers: Jeff Jacobson Journal

Profiles of Hardcore Matcha Drinkers: Jeff Jacobson

One of the greatest pleasures of the matcha business is getting to know the people who make it all possible — our illustrious and fascinating customers. I’m not exactly sure what I expected when I started this business, but I continue to be bowled over by how interesting and unique this group is. So

5 Reasons to Drink Matcha Instead of Coffee (Yes, Caffeine is One of Them) Journal

5 Reasons to Drink Matcha Instead of Coffee (Yes, Caffeine is One of Them)

I’ve said it many times before, but I’ll say it again: I have always loved good coffee, still love it, and will likely always love it. But I don’t love it nearly as much as I love matcha. Here are five reasons why matcha is the winner in Matcha vs. Coffee

Matcha Shot, Glass of Water Journal

Matcha Shot, Glass of Water

By now everyone knows that you need to drink more water than you think you need. It’s amazing what a cool glass of water will do for a fatigued mind; the pep-up is near instant, and everything suddenly feels better. I’ve taken to drinking a large glass with a squeezed lemon half upon waking, and [..

7 Ways Matcha Will Change Your Life Journal

7 Ways Matcha Will Change Your Life

People are constantly asking me what matcha can do for them. Here are just seven benefits of regular matcha drinking. Fights fatigue. Matcha is a powerful ally in fighting fatigue. The combination of naturally occurring amino acids plus small amounts of caffeine tend to give an instant boost to pers

Matcha For Energy: Why It Works Better Than Coffee Or Energy Drinks Journal

Matcha For Energy: Why It Works Better Than Coffee Or Energy Drinks

Matcha pairs caffeine with L-theanine for hours of calm, sustained energy. The cleanest energy drink there is, plus a 30-second matcha energy drink recipe.

The Breakaway Matcha Ceremony Journal

The Breakaway Matcha Ceremony

The Japanese tea ceremony is a thing of unquestionable intrigue, beauty, and sheer historical awesomeness. It is triply so when performed and enjoyed within the context in which it arose: in some lovely wabisabi spot in Japan, ideally at a zen temple, which is where the whole thing really started. I

Matcha and Coffee — Sort of Like Cats and Dogs Journal

Matcha and Coffee — Sort of Like Cats and Dogs

I’ve never understood why people ask, “Are you a cat person or a dog person?” Why the dichotomy? Isn’t it possible to love both? Of course it is; I have a special thing for both. It’s the same with matcha and coffee. People seem amazed when I tell them that I still drink coffee, as if [...]

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