The Story of Matcha
A brief historical overview of how matcha migrated from its origins in China to Japan, and, 900 years later, to the rest of the world.
Matcha Reading Room
How To Make Matcha, Breakaway Style
Learn how we like to make matcha here at Breakaway HQ.
How To Store Matcha
Tips and best practices on the optimal way to keep your matcha happy.
Liquid Meditation
The many ways in matcha can help your meditation practice.
How Matcha is Produced
A primer on how Japan’s best farmers grow and process matcha.
Matcha Harvest, Generational Farming, Wendell Berry
The 2019 matcha harvest has pretty much come to a close, as it does every year at this time. By all accounts, it's been an exceptional one.It's the busiest time of the year for both producers of matcha and processors of matcha. The farmers have culminated their year-long efforts, and, if things have
"Enhanced" Matcha, Anyone?
As many of you reading this know, the combination of good matcha and good water, made with some care and love, is one of those sublime and rare experiences that can't be reduced any further. Just two things: matcha, and water. Water quality and water temperature will affect things, to be sure (as wi
Four Styles of Matcha Drinkers
We talk with a lot of people who enjoy matcha in a variety of ways. Almost everyone is in one of these four groups. 1) The "just give me the nutrition, please" people.These are people who most concerned about getting all the nutritional goodies that matcha offers (to read more about matcha's ma
Hate Matcha? It's a Rational Decision
Hate matcha? You're being rational.Many of us have had the experience of wanting to like matcha, but upon actual encounter are left with a sad, disappointed, and even mildly disgusted feeling. It's not your fault -- it's the matcha's. It started out bad, and never had a chance. Wherever it came from