Throughout this website, in our packaging, and in our written and spoken communications, we stress that matcha must be refrigerated. Nothing has changed there; matcha most definitely must be refrigerated. By over-emphasizing how important it is to keep your matcha very cold, we hammer home the point
We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nantucket, Massachusetts, puts it this way: “There’s been a shift in paradigm, where we don’t go on conventional wisdom and practice evidence-based medicine. And the overwhelming evidence does not support m
I’ve found that physical energy — the “fuel” that allows us to ignite our emotional and intellectual skills and talents — is, in the end, what we all crave. We absolutely need physical energy to be at our best. And there’s no way around it: we have to somehow access pleasant and positive emotions, i
Swirling matcha makes it taste a lot better. This observation is a lovely discovery, and it’s a genuine addition to the venerable history of matcha. Matcha isn’t swirled in the traditional method — it’s whipped up in the bowl and consumed. No swirling. But swirling releases all kinds of wonderfulnes
We get a lot of calls and emails asking about caffeine and matcha. The short answer is that is has far less caffeine than brewed coffee does — about a quarter as much (roughly 25mg of caffeine for matcha, roughly 100mg or more for coffee, depending on factors such as steeping time, water temperature
It may seem ridiculous to some, but I think of a daily matcha habit as a cross between meditation and medication (with some epicurean fun thrown in to keep things interesting). We’ve covered the meditation part of matcha in these pages here and here, but to recap: great matcha has large quantities o
I’ve talked about the origins of matcha and its deep connections with zen buddhism on this site before, but I thought I might share a personal story. When I was 19 years old I stumbled, quite literally, into the Mt. Baldy Zen Center, a working zen monastery in the San Gabriel mountains, east of Los
A little while back I got the most delightful email — it was from Amanda Lee Peers, a singer/songwriter from Rochester, New York who was really into matcha. She mentioned that she was a contestant on the hit TV show The Voice, and that Gwen Stefani, one of the judges on the show, had taken [...]
This week I’ve been rereading Charles Duhigg’s utterly absorbing book, The Power of Habits, and am struck by how increasingly sophisticated the scientific understanding of habits has become — how they’re formed, and how they can be disrupted and changed. For anyone interested in developing excellent
