One of the greatest pleasures of the matcha business is getting to know the people who make it all possible — our illustrious and fascinating customers. I’m not exactly sure what I expected when I started this business, but I continue to be bowled over by how interesting and unique this group is. So
I’ve said it many times before, but I’ll say it again: I have always loved good coffee, still love it, and will likely always love it. But I don’t love it nearly as much as I love matcha. Here are five reasons why matcha is the winner in Matcha vs. Coffee
By now everyone knows that you need to drink more water than you think you need. It’s amazing what a cool glass of water will do for a fatigued mind; the pep-up is near instant, and everything suddenly feels better. I’ve taken to drinking a large glass with a squeezed lemon half upon waking, and [..
People are constantly asking me what matcha can do for them. Here are just seven benefits of regular matcha drinking. Fights fatigue. Matcha is a powerful ally in fighting fatigue. The combination of naturally occurring amino acids plus small amounts of caffeine tend to give an instant boost to pers
The scope and scale of “energy” drinks on the market today never cease to amaze me. They’re everywhere, in local markets, gas station minimarts, supermarket chains, department stores, even in vending machines. Why do people buy these things? They contain so many controversial ingredients — taurine,
The Japanese tea ceremony is a thing of unquestionable intrigue, beauty, and sheer historical awesomeness. It is triply so when performed and enjoyed within the context in which it arose: in some lovely wabisabi spot in Japan, ideally at a zen temple, which is where the whole thing really started. I
I’ve never understood why people ask, “Are you a cat person or a dog person?” Why the dichotomy? Isn’t it possible to love both? Of course it is; I have a special thing for both. It’s the same with matcha and coffee. People seem amazed when I tell them that I still drink coffee, as if [...]
Most of us agree that we feel awfully good after drinking a thick cup of matcha. Part of the reason behind feeling good is surely a placebo effect: you have this creamy, electric-green drink made of 100 percent baby green tea leaves and nothing else. It looks delicious and tastes even better. We jus
Am I addicted to matcha? Probably. But what does this mean exactly? The most common definition of addiction is probably something like: the continued use of a mood altering substance or behavior despite adverse consequences. The most obvious addictions that fit this definition for many people are ab
