Matcha Reading Room

The Five Minute Timed Meditation Journal

The Five Minute Timed Meditation

I've had a long personal history with the practice of meditation. The very first efforts were self-guided attempts in my early teens, spurred on by my rapt readings (for better or worse!) of people like Jack Kerouac, Tom Wolfe, Henry Miller, Kurt Vonegut, and many more. Just a formal closing of the

Leonard Koren, Wabi-Sabi, and Enhancing Cognition Journal

Leonard Koren, Wabi-Sabi, and Enhancing Cognition

When Daphne was a toddler, she loved to scream, DAPHNE WABI-SABI GOWER!! and laugh herself into a frenzy on the floor. I think I must have been re-reading Leonard Koren’s magnificent book, Wabi-Sabi for Artists, Designers, Poets, and Philosophers, for the umpteenth time during her toddlerhood. Now s

How To Blind Taste Matcha Journal

How To Blind Taste Matcha

Matcha is one of those beverages that invites lingering of all sorts. If it’s good, the taste lingers on the palate for 30, 60, even 120 seconds and beyond. The longer the finish, the better the quality. But matcha also invites a less-literal lingering. It’s almost impossible to be in a rush when yo

Meet Master Ceramicist Tom Decker Journal

Meet Master Ceramicist Tom Decker

It’s no secret that we–like many of you–adore really I was interviewed by the wonderful folks from Tea People about matcha. As part of the same podcast they also interviewed Tom Decker, a Berkeley-based ceramicist, ceramics instructor, and tea lover, who said a lot of interesting and, to me, deeply

Why Do We Call Our Matcha Blends “Blends?” Journal

Why Do We Call Our Matcha Blends “Blends?”

A number of people have recently asked me why we refer to our matcha as “blends.” What, exactly, is blended? First, there is nothing in any of our matcha except matcha green tea. No fillers, no sweeteners, no additives of any kind. It’s 100 percent green tea, and nothing else. So what’s blended? We

Can I Travel With Matcha? Journal

Can I Travel With Matcha?

Throughout this website, in our packaging, and in our written and spoken communications, we stress that matcha must be refrigerated. Nothing has changed there; matcha most definitely must be refrigerated. By over-emphasizing how important it is to keep your matcha very cold, we hammer home the point

Caffeine: Can I Drink Matcha During Pregnancy? Journal

Caffeine: Can I Drink Matcha During Pregnancy?

We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nantucket, Massachusetts, puts it this way: “There’s been a shift in paradigm, where we don’t go on conventional wisdom and practice evidence-based medicine. And the overwhelming evidence does not support m

Matcha — The Anti Cortisol Journal

Matcha — The Anti Cortisol

I’ve found that physical energy — the “fuel” that allows us to ignite our emotional and intellectual skills and talents — is, in the end, what we all crave. We absolutely need physical energy to be at our best. And there’s no way around it: we have to somehow access pleasant and positive emotions, i

Swirling Matcha — What the Traditionalists Are Missing Journal

Swirling Matcha — What the Traditionalists Are Missing

Swirling matcha makes it taste a lot better. This observation is a lovely discovery, and it’s a genuine addition to the venerable history of matcha. Matcha isn’t swirled in the traditional method — it’s whipped up in the bowl and consumed. No swirling. But swirling releases all kinds of wonderfulnes