Natural selection has equipped human beings with exquisite bullshit alarms. We use them all the time: when meeting someone for the first time, when watching movies, when trying a product, or, especially, when we encounter advertising. The brain will light up in red blotches when it perceives possibl
This simple and delightful morning ritual will change the quality of your day — and hence your life. Try it for just a week; there is absolutely nothing to lose. It might even give you the power to create other changes you’d like to make. It works for me. 1) Get up earlier than everyone in [...]
It’s a complete pleasure to introduce the inimitable Dave Romanelli as a hardcore matcha drinker. Dave’s energy is utterly boundless and utterly contagious. He has helped thousands of people educate themselves on the wonders of yoga and the awakened life. He has no problem teaching classes with titl
Happy new year to all matcha fans (and to everyone else, for that matter). There’s something special about the first week of the year — the holiday madness has ebbed and we get back to work, but thoughts toward the possibilities of the new year flit about. It’s a time to THINK BIG, to really [...]
Stress is probably the most pernicious force of our modern age. It diminishes quality of life, and can lead to all kinds of unpleasantries, including depression, auto-immune diseases, anxiety …. ugh, who wants to list them all. And then there’s chronic stress, which *really* wreaks havoc on the immu
One of the greatest pleasures of the matcha business is getting to know the people who make it all possible — our illustrious and fascinating customers. I’m not exactly sure what I expected when I started this business, but I continue to be bowled over by how interesting and unique this group is. So
I’ve said it many times before, but I’ll say it again: I have always loved good coffee, still love it, and will likely always love it. But I don’t love it nearly as much as I love matcha. Here are five reasons why matcha is the winner in Matcha vs. Coffee
By now everyone knows that you need to drink more water than you think you need. It’s amazing what a cool glass of water will do for a fatigued mind; the pep-up is near instant, and everything suddenly feels better. I’ve taken to drinking a large glass with a squeezed lemon half upon waking, and [..
People are constantly asking me what matcha can do for them. Here are just seven benefits of regular matcha drinking. Fights fatigue. Matcha is a powerful ally in fighting fatigue. The combination of naturally occurring amino acids plus small amounts of caffeine tend to give an instant boost to pers
