One of the most severe flu and cold seasons in a decade is causing extended illness for millions of people across the country. It is an especially nasty one. The Center for Disease Control (CDC) estimates that somewhere between 10 and 20 percent of the country (32 - 64 million!) will get the flu eac
There's so much matcha out there, it's crazy. If you don't get it and don't like matcha, you are being very rational, given that most of the matcha flooding the markets and Amazon is of such low quality it's even hard to call it matcha at all; it's more like ground up bad green tea [...]
Those of you familiar with the word “teetotaling” might see images of angry Victorian women marching around with signs that say, “ Lips That Touch Liquor Shall Not Touch Ours.” This term emerged from the Temperance movement in the early 19th century and refers to folks who completely abstain from al
One of caffeine’s biggest claims to fame is that it is the most widely used psychoactive drug on the planet (and it even happens to be legal). Morning routines throughout the globe and the centuries often center around making and drinking tea or coffee, which are caffeine’s most popular forms, respe
We get a lot of calls and emails asking about caffeine and matcha. The short answer is that is has far less caffeine than brewed coffee does — about a quarter as much (roughly 25mg of caffeine for matcha, roughly 100mg or more for coffee, depending on factors such as steeping time, water temperature
This week I’ve been rereading Charles Duhigg’s utterly absorbing book, The Power of Habits, and am struck by how increasingly sophisticated the scientific understanding of habits has become — how they’re formed, and how they can be disrupted and changed. For anyone interested in developing excellent
Happy new year to all matcha fans (and to everyone else, for that matter). There’s something special about the first week of the year — the holiday madness has ebbed and we get back to work, but thoughts toward the possibilities of the new year flit about. It’s a time to THINK BIG, to really [...]
I’ve said it many times before, but I’ll say it again: I have always loved good coffee, still love it, and will likely always love it. But I don’t love it nearly as much as I love matcha. Here are five reasons why matcha is the winner in Matcha vs. Coffee
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