Matcha is one of those beverages that invites lingering of all sorts. If it’s good, the taste lingers on the palate for 30, 60, even 120 seconds and beyond. The longer the finish, the better the quality. But matcha also invites a less-literal lingering. It’s almost impossible to be in a rush when yo
Throughout this website, in our packaging, and in our written and spoken communications, we stress that matcha must be refrigerated. Nothing has changed there; matcha most definitely must be refrigerated. By over-emphasizing how important it is to keep your matcha very cold, we hammer home the point
We get this question all the time. Dr. David Elmer, an OBGYN at Nantucket Cottage Hospital in Nantucket, Massachusetts, puts it this way: “There’s been a shift in paradigm, where we don’t go on conventional wisdom and practice evidence-based medicine. And the overwhelming evidence does not support m
We get a lot of calls and emails asking about caffeine and matcha. The short answer is that is has far less caffeine than brewed coffee does — about a quarter as much (roughly 25mg of caffeine for matcha, roughly 100mg or more for coffee, depending on factors such as steeping time, water temperature
It may seem ridiculous to some, but I think of a daily matcha habit as a cross between meditation and medication (with some epicurean fun thrown in to keep things interesting). We’ve covered the meditation part of matcha in these pages here and here, but to recap: great matcha has large quantities o
This week I’ve been rereading Charles Duhigg’s utterly absorbing book, The Power of Habits, and am struck by how increasingly sophisticated the scientific understanding of habits has become — how they’re formed, and how they can be disrupted and changed. For anyone interested in developing excellent
“Would you care for a cup of matcha?” asked my DENTAL HYGIENIST the other day at the end of my cleaning. As you might imagine, this piqued my interest. My dentist, it turns out, has had a lengthy love affair with matcha. He loves all the usual things many of us love about matcha, but he especially [
Confused about which matcha to try? You’re not alone. The first step is to figure out why you’re interested in matcha. It basically boils down to two reasons for most people: health benefits, and incredible taste. If you’re looking for health benefits only, and exquisite taste isn’t your primary con
Coldbrew matcha. Really? Really. We’ll talk about the pleasures of drinking icy-cold matcha in a second, but first: What do I mean by coldbrew? Coldbrew matcha simply means matcha powder prepared with cold water; as with coldbrew coffee, the water for making coldbrew matcha is never heated; we use
Get our best stories, insights, and trending topics delivered straight to your inbox. Join thousands of readers who never miss what matters.
