Human beings crave the sense of being satiated. It’s a delightful feeling to be “full” in the best possible sense of the term. For many of us (including greedy-monster me), we keep eating AFTER reaching that optimum place where it feels just right to be perfectly full and not excessively full. How t
Confused about which matcha to try? You’re not alone. The first step is to figure out why you’re interested in matcha. It basically boils down to two reasons for most people: health benefits, and incredible taste. If you’re looking for health benefits only, and exquisite taste isn’t your primary con
Coldbrew matcha. Really? Really. We’ll talk about the pleasures of drinking icy-cold matcha in a second, but first: What do I mean by coldbrew? Coldbrew matcha simply means matcha powder prepared with cold water; as with coldbrew coffee, the water for making coldbrew matcha is never heated; we use
Natural selection has equipped human beings with exquisite bullshit alarms. We use them all the time: when meeting someone for the first time, when watching movies, when trying a product, or, especially, when we encounter advertising. The brain will light up in red blotches when it perceives possibl
This simple and delightful morning ritual will change the quality of your day — and hence your life. Try it for just a week; there is absolutely nothing to lose. It might even give you the power to create other changes you’d like to make. It works for me. 1) Get up earlier than everyone in [...]
It’s a complete pleasure to introduce the inimitable Dave Romanelli as a hardcore matcha drinker. Dave’s energy is utterly boundless and utterly contagious. He has helped thousands of people educate themselves on the wonders of yoga and the awakened life. He has no problem teaching classes with titl
Happy new year to all matcha fans (and to everyone else, for that matter). There’s something special about the first week of the year — the holiday madness has ebbed and we get back to work, but thoughts toward the possibilities of the new year flit about. It’s a time to THINK BIG, to really [...]
Stress is probably the most pernicious force of our modern age. It diminishes quality of life, and can lead to all kinds of unpleasantries, including depression, auto-immune diseases, anxiety …. ugh, who wants to list them all. And then there’s chronic stress, which *really* wreaks havoc on the immu
One of the greatest pleasures of the matcha business is getting to know the people who make it all possible — our illustrious and fascinating customers. I’m not exactly sure what I expected when I started this business, but I continue to be bowled over by how interesting and unique this group is. So
Get our best stories, insights, and trending topics delivered straight to your inbox. Join thousands of readers who never miss what matters.
