This week I’ve been rereading Charles Duhigg’s utterly absorbing book, The Power of Habits, and am struck by how increasingly sophisticated the scientific understanding of habits has become — how they’re formed, and how they can be disrupted and changed. For anyone interested in developing excellent
“Would you care for a cup of matcha?” asked my DENTAL HYGIENIST the other day at the end of my cleaning. As you might imagine, this piqued my interest. My dentist, it turns out, has had a lengthy love affair with matcha. He loves all the usual things many of us love about matcha, but he especially [
Human beings crave the sense of being satiated. It’s a delightful feeling to be “full” in the best possible sense of the term. For many of us (including greedy-monster me), we keep eating AFTER reaching that optimum place where it feels just right to be perfectly full and not excessively full. How t
Confused about which matcha to try? You’re not alone. The first step is to figure out why you’re interested in matcha. It basically boils down to two reasons for most people: health benefits, and incredible taste. If you’re looking for health benefits only, and exquisite taste isn’t your primary con
Coldbrew matcha. Really? Really. We’ll talk about the pleasures of drinking icy-cold matcha in a second, but first: What do I mean by coldbrew? Coldbrew matcha simply means matcha powder prepared with cold water; as with coldbrew coffee, the water for making coldbrew matcha is never heated; we use
Natural selection has equipped human beings with exquisite bullshit alarms. We use them all the time: when meeting someone for the first time, when watching movies, when trying a product, or, especially, when we encounter advertising. The brain will light up in red blotches when it perceives possibl
Happy new year to all matcha fans (and to everyone else, for that matter). There’s something special about the first week of the year — the holiday madness has ebbed and we get back to work, but thoughts toward the possibilities of the new year flit about. It’s a time to THINK BIG, to really [...]
Stress is probably the most pernicious force of our modern age. It diminishes quality of life, and can lead to all kinds of unpleasantries, including depression, auto-immune diseases, anxiety …. ugh, who wants to list them all. And then there’s chronic stress, which *really* wreaks havoc on the immu
One of the greatest pleasures of the matcha business is getting to know the people who make it all possible — our illustrious and fascinating customers. I’m not exactly sure what I expected when I started this business, but I continue to be bowled over by how interesting and unique this group is. So
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