Eric Gower

209 Posts

Posts by Eric Gower

Matcha With Tynan breakaway matcha

Matcha With Tynan

I recently had the opportunity to have a cup of matcha with the fascinating and inspiring Tynan, a young entrepreneur who’s obsessed with living a fulfilling and adventure-packed life. We hung out in his remarkable RV — parked behind a gas station in SF — which he has customized to an almost unimagi

From Red Rose to Rarefied Matcha artisanal matcha

From Red Rose to Rarefied Matcha

I grew up with Red Rose tea bags, a blend of black and orange pekoe teas.  My mother liked to make a cup in the evenings, after dinner, and I felt sophisticated whenever I joined her for a cup. She bought the 100-bag box at our local grocery store, and couldn’t have (wouldn’t have) paid [...]

Leo Babauta on Focus, Flow, and Matcha breakaway matcha

Leo Babauta on Focus, Flow, and Matcha

I recently had matcha in SF with the inimitable Leo Babauta. This guy, despite having created an army of fans who love his musings on productivity, happiness, minimalism, frugality, vegetarianism/veganism, health and fitness, setting goals, and many other topics has clearly digested the concept of h

“Going Quiet” with Matcha kakinuma

“Going Quiet” with Matcha

There are lots of metaphors about the incessant chatter going on in most our heads, that datastream of conversations, impressions, admonitions, and other mental events that seem to occupy most of our waking moments, but I like one best. The most awake zen guy I’ve ever met, the great zen teacher and

Adapting Matcha to Local Conditions matcha

Adapting Matcha to Local Conditions

The Japanese tea ceremony as it is practiced in Japan can be a thing of beauty. The tradition is roughly 830 years old. Like so many other traditional Japanese arts, the formal study of tea can take decades to “master” and get right, and must be done according to the many and varied rules of [...]

Matcha and Gratitude: Homage to an 830-Year-Old Tradition buddhism

Matcha and Gratitude: Homage to an 830-Year-Old Tradition

Plenty of people consider matcha to be a new trend. In reality it’s been a trend in Japan for roughly 830 years, started by those crazy trend-setting zen buddhist priests. But in a sense, “plenty of people” are right: It is matcha’s introduction into the American and European palate that constitutes

“Culinary” Matcha, Anyone? artisanal matcha

“Culinary” Matcha, Anyone?

By now, most people with even a marginal interest in food and food trends have heard of matcha. This is a good thing, and its overall popularity continues to climb. The confusing issue is that many people consider matcha to be in essence a kind of exotic spice, to be used as an ingredient for cookin

Breakaway Matcha at Dwell on Design dwell magazine

Breakaway Matcha at Dwell on Design

The fine people at Dwell Magazine are such matcha converts that they invited Breakaway Matcha to exhibit and pour matcha shots for all the designers and design-lovers that will flock to the LA Convention Center from June 22-24 to attend the Dwell on Design Conference. For anyone even remotely intere

Really, Really, Really Thick Matcha breakaway matcha

Really, Really, Really Thick Matcha

I recently had what can only be described as a transcendent matcha experience: I drank the equivalent of about 12 servings of matcha, but did so in just three stunningly beautiful bowlfuls as I sipped a viscous, almost pudding-like manna that summarily blew out some neuronal pleasure circuits and la

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